The second presenter highlights the problematics of ignoring e-teaching in the relevant literature dealing with e-learning, examines the main reasons for the reluctance of academic faculty to use the digital technologies more fully in their teaching, and suggests how to enhance efficient and effective e-teaching in academia. She explores its application in the lives of academics who are, for the most part, pedagogically untrained, unsupported, especially unincentivised, and suggests the role university leaders must play in changing that.